By If you are going to develop your website and ensure its maximum efficiency, then you should be interested in how people interact with it. The standard analytical instruments can show the number of page views or the traffic statistics. However, this information alone cannot reveal any meaningful data on the actions of the visitors. With the help of special heatmap analytics programs, one can learn where the clients click, scroll and spend time. The use of such software allows enhancing the effectiveness of the website considerably.
About Platform
Hotjar is the program focused on behavioral analytics for improving the work of the website. The program can be used to generate heatmaps, record sessions and receive the feedbacks from the visitors.
The platform gathers data on user’s interaction with the site and illustrates it in form of graphical images. The user can track mouse clicks, movement and scrolling of a certain visitor.
Hotjar is extremely popular among website owners, designers and marketers.
Key Features and Benefits
Among the key benefits of using Hotjar, it is necessary to highlight heatmaps.
Heatmaps help visualize the clicks made by users. With their help, the users will be able to define the zones which attract the attention of visitors.
Hotjar also allows recording sessions of interaction with the site. It means that one can see the exact behavior of a visitor.
Moreover, Hotjar includes feedback instruments which can be used to gather information on the visitors’ opinion.
The program also allows conducting a thorough analysis of the funnel of conversion. In this way, one can identify and fix the bottlenecks.
How It Helps Your Website
With the help of the program, one is able to enhance the user experience. It is possible to obtain information on how exactly the client navigates the website and interact with it.
The user will know whether the navigation system or design needs to be improved in order to avoid problems with users.
The program also helps with the website optimization because it allows learning what elements attract the user’s attention and work well. Moreover, one will understand what elements need to be changed.
Another great benefit of the program is better decision-making because one can analyze the behavior easily.
Plans and Pricing
The service offers several pricing plans depending on the features and volume of data.
Basic plan is free and includes only few features;
The Plus plan costs $32/month and includes many features.
The Business plan costs around $80/month and includes the most features;
The Scale plan starts at $171/month and includes the highest number of features and data limits.
Official Website: https://www.hotjar.com
As far as pricing is concerned, the users should take into account that it may vary depending on traffic volume.
Pros and Cons
Pros: visual behavior data, easy data visualization, session recording functionality, free version;
Cons: limitations of free version, price rises when traffic volume becomes higher, more features on higher tiers.
Final Verdict
Hotjar is a powerful program allowing enhancing the efficiency of the website through behavioral analysis.
Conclusion
Thus, analyzing the behavior of users is an integral part of improving performance. With the help of Hotjar, one will be able to learn all the details concerning user’s actions.
